Proactiv Mobile Shopping Experience is a simplified user interface and experience aimed to save time and increase sales conversion rates.

Because Proactiv offers an array of acne kits with a myriad of options, my goal was to alleviate confusion during the shopping experience by condensing information into organized, digestible views. Also, I considerably reduced the amount of scrolling necessary to locate pertinent information.


The video above shows a prototype of how the shopping experience would flow between different kits, product details, and customer reviews. There is a concerted effort to present as much of the important elements into a single-page view before resorting to a page scroll for additional information.



The video above shows a prototype of how the checkout experience would be prior to payment. The cart icon reflects a change in number of items and the total cost is clearly updated upon quantity/size modifications.